The work behind the perspective
Josh Cherfoli is Vice President of Marketing at Precision Aviation Group. His marketing career spans aerospace, automotive, retail and visitor attractions, with previous leadership roles at Porsche Cars North America, Georgia Aquarium, The Home Depot and BBDO Detroit.
Across these organizations, he has led teams and initiatives involving brand positioning, customer experience, digital transformation and marketing performance. His work blends creative storytelling with accountability for business results.
Josh developed The Cherfoli Method to describe the thinking behind his approach: listen, identify what makes a business distinctive, choose priorities, build a usable brand system, activate the experience and keep learning.
Alongside his executive work, he explores publishing, digital products and creative experiments. Those projects reflect his interest in building things, while his professional focus remains grounded in organizational leadership and growth.